Come Grow with Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

Grand Canyon Education is seeking a Senior Digital Content Specialist to join our team! The Senior Digital Content Specialist is a lead role that oversees student workers, works closely with contract writers and vendors, assumes the lead role for new client projects and directs weekly Content Updates meeting. This role collaborates with the Digital Content Marketing team to write and edit content for university client blogs and websites and posts new content and updates outdated content. The "content strategy" is to create, write and manage content to achieve business goals and be a voice for university clients.

What you will do:

• Assist with executing content marketing initiatives to drive traffic.

• Responsible for university client partner blogs, including content strategy, writing, editing, and optimizing new and existing content, as well as scheduling and publishing blogs.

• Lead weekly web team meeting. Participate in client facing meetings as needed to acquire effective understanding of the agreed upon content strategy, and ensuring the strategy is achievable.

• Maintain effective business relationships with university client(s), internal marketing partners and other stakeholders.

• Review and edit copy for all client partner websites, considering both SEO and digital content best practices, voice, copy guidelines and layout, and maintaining website copy documents to ensure all content is tracked and up to date.

• Work closely with project team to brainstorm ideas, create unique concepts, and develop messaging for new campaigns and other requested materials.

• Remain current with innovative concepts, techniques and technology to offer contemporary solutions.

• Mentor less experienced digital content specialists and oversees student workers who update content for blogs; scheduling, coaching and reviewing and editing their content.

• Works with contract writers and vendors; receives bids on projects, maintains project deadlines, ensures content received from vendors meets GCEs standards. Keeps tracks of related expenses.

• Other duties as assigned.

What you will have:

• Bachelors degree in marketing or public relations/communications or related fields.

• Minimum of five years experience developing content for web preferred.

• Experience writing, editing, and optimizing blogs, using best SEO practices, AP writing style and client input, while still carrying out initiatives from leadership.

• Excellent communication, planning, organizational and successful project management skills to translate, define, coordinate, and manage project requirements based on stakeholders input. High proficiency in attention to detail.

• Proficient with Microsoft Office suite, (Word, Outlook, Project, Excel, PowerPoint, Teams, and Publisher), MS Project or similar project management software, social media platforms.

• Knowledge of marketing analytics, ROI metrics and earned value assessment; leverage data analytics to target content to key audiences and remain current with website trends and analysis of competitors.

• Excellent interpersonal skills to develop relationships at all organizational levels; must be able to interact comfortably with high-level staff and executives.

• Ability to work in a fast-paced environment, cope with changing priorities and complete projects with competing deadlines.

• An ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas.

• Provide a positive example to students by supporting the Universitys Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

• Must pass background investigation.

Why work at GCE:

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan

• Generous time off plan and 11 paid holidays

• Paid time off to volunteer in the community or at GCU sponsored events

• We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program